Category Archives: Information Technology

The Importance of A Search Engine Optimization Expert

Search Engine Optimization is the heart of every online business.

It is what nourishes your business. It is what makes it float. Without Search Engine Optimization, it is like breathing without air. Now that I made it clear, let’s discuss some thoughts on why you need to hire an SEO Expert.

The world wide web is a dog-eats-dog world. If you’re not updated with the trends, then you’re out of the competition. There’s always a new Search Engine Optimization  technique and the new becomes old. SEO Experts know these new trends. That’s why they’re called an expert on these things. Another thing to point out is businessmen are trained the traditional way. Meaning, they are trained in business schools and I don’t think SEO is in the curriculum. Some of the things that an SEO expert does is Web Designing, Programming, Content Writing, and Search Engine Optimizing. These tasks, I figured, are taught in Computer Engineering and Programming courses. So if you are planning for an online business, it’s better to let the experts do it for you. What do we know about it? It all sounds jargon to an ordinary person.

So, we have mentioned some of the tasks of a Search Engine Optimization Expert. If we all put this into action, the SEO expert can make you a website for your online business. Now, having a website is not the bottom line. There’s still a lot of work to be done. An SEO Expert can make up an Online Marketing campaign for you. These includes promoting your website including your products, writing press releases, writing reviews for your products, and so on.

The saga doesn’t end there. Actually, doing Search Engine Optimization for a website must not stop. Because once you end the write-ups, the articles, and the promotion, you website ranking will all go to waste. Websites need to have fresh articles or write-ups to make your visitors are customers go back to your site website frequently.

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Nowadays, everything is available via the internet. We can’t help but catch up on the newest trends. You can now shop online within the comforts of your own home. This trend is amiable for businesses to present their products to consumers. What better way to do that than to make your own website. Now, to attract these consumers to your website, we need to use Search Engine Optimization.

Search Engine Optimization is important for business or for any other website because it’s a tool that can lead consumers to your website. How so? One would be by writing a description about a product using SEO (Search Engine Optimization). How does it work? Pretend you are a consumer who wants to buy a cologne spray online. What search term would you type in the search engine to find what you’re looking for ? I would say, “lavender cologne spray”. Now, for Search Engine Optimization, these terms are used in the description of the cologne spray that the consumer wants to buy. An SEO specialist would make a description using those keywords, together with meta tags, and other SEO tricks. Buyers will then rush to your website and your products will be an instant hit.

Now, that’s not all you got to do to lead consumers to your website. You also got to promote these products. An article about benefits of lavender for health and beauty is a good article. A brief but interesting article about lavender will help in using the keywords “lavender cologne spray”. So, if you’re planning to make your own business, you better hire a Search Engine Optimization Specialist right away.

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Business owners today have been doing perfectly good time, thanks to the people that we call Virtual Assistants. Why do business owners hire these Virtual Assistants to make magic for their business? Let me tell you the advantages of that.

When you hire a Virtual Assistant, he or she is not just an “assistant”. A Virtual Assistant makes various tasks for you that ranges from SEO, website designing, online marketing, administrative tasks, and many others. When you compare what a Virtual Assistant can do with the employees who work for a company, the Virtual Assistant already has the upper hand. In a regular company, you hire a person for a certain task. You hire a Secretary for your administrative tasks; you hire a Web Designer, an SEO Specialist, an Online Writer to maintain your company’s website; you hire a Marketing Executive to endorse your business to perspective clients. A Virtual Assistant can do all of those tasks without the added cost of hiring different people for different task.

In regular companies, there are certain benefits that you need to provide for your employees such as a fixed salary rate, health care insurance, mandatory government taxes and others. You don’t have to provide that for Virtual Assistants because they are paid hourly for their task. And the rate is just within your means.

With this in mind, business owners can just sit down and relax. They have no need to fuss about setting up meetings or looking for perspective clients. You have your Virtual Assistant to do that for you.

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Getting your website on Google’s search results is relevant to the keywords entered on the search engine by people searching online. Now, if a person wanted to know something about “shoe styles” and your website is about “Shoes”, how will you lead that person to your site? How will you improve your Google Rank?

1. First, we must find a niche for your website. So, if you chose to blog about shoes, then we have to blog everything about Shoes. Your website should be consistent with your niche so that it will show up on the Google’s search results.

2. Write relevant articles. Your website must havecontents about Shoes – the latest trends, pictures of celebrities with their fashion styles. You have to update your website everyday so people will flock to your site for juicy some stuff, the recent stories, and other things.

3. Use Google Adwords in your articles. You embed relevant Google Adwords in your article. Use Google Adwords that have high monthly searches.

4. Add tags to your articles. For example, if you happen to have written an article about the latest Jimmy Choo shoes, then you add tags to your articles like this – jimmy choo, latest jimmy choo, latest shoe styles, jimmy choo shoe styles. The more the better. It will help the readers find your article through Google’s search engine.

5. Promote the articles to social media sites. The best thing to do to promote your site and improve your Google ranking is to recommend your articles in social media sites where people can see it. You can use Facebook, Twitter, Technorati, Reddit and other sites. It will surely help you boost your Google Rank.

Now, this might take time but the the key is consistency. Updating your website regularly by writing interesting articles will help a lot. And best of all, you must be passionate about your website, about what you write because all these will not work unless you have passion in what you do. In time your website will be the first rank on Google.

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The SEO Virtual Assistant Career

The internet, specifically doing search engine optimization (SEO) is just teeming with business.

Do not be put off by the word assistant in SEO virtual assistant.  Yes, in the beginning you are responsible for a lot of legwork and menial tasks – but a career?  Is that even possible?  The answer is yes.  It is possible to build a career out of being an SEO virtual assistant.  The question is how.

Naturally, working a great deal with search engine optimization already prepares you for the work demands of such an occupation.  Not only are you expected to know how this works, but you also need to innovate ways around it.  This equips you for other opportunities in the IT industry.  A lot of individuals and businesses hire people for IT consultancy (one career path you might like to consider in the future).

Think about it.  Knowing the internet from the ground up, and its heart, the search engine, will prepare you for one of the fastest growing industries in modern history. The internet is just teeming with business.

As for what this may translate to your other competencies, with experience in virtual assistance you already know how to best manage your time.  Being online all the time gave you the capacity to work around tasks on a real time basis.  What this means essentially is your mindset is built for the perpetual nature of the internet: work never stops.  For that matter, work never sleeps.  Money grows even when you go to sleep.  This is just one of the many opportunities from becoming an SEO virtual assistant.

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